Author: Joshua Flaherty, BSU student
Last February, I took the opportunity to sit down with one of our local business owners. Our short conversation roamed across many topics, including the current market conditions for the home improvement industry, the concerns of small business owners, pricing strategies and the intriguing topic of veteran-owned business.
Thomas and I met at his business, located in Plymouth, Massachusetts for a short interview concerning his business NewCoast Painting. NewCoast painting offers services in southeastern Massachusetts and was started by Thomas in 2019. NewCoast Painting focuses on interior and exterior painting. However, these are not the only services NewCoast Painting offers. Thomas also focuses his business on home improvement jobs such as siding, Garage door installation and carpentry.
Thomas is not just focused on doing the job, but is committed to excellence in everything that his company provides. According to Thomas “the most important thing is a well served customer”. A customer who liked what you did is likely to come back for more business, or spread the word about how great of an experience it was to be able to have their job done right the first time.
Also key to NewCoast Painting’s business strategy is to price the service right. Understanding the budget of the customer is important, but also critical is to be well versed in the availability of a wide range of different materials, their costs, and applications. Linked into the pricing concerns are supply chain considerations. Forging and maintaining relationships with suppliers and other vendors is indispensible in the home improvement industry.
NewCoast Painting is made up of a professional, friendly staff that is vetted by Thomas himself. Without such a reliable staff, Thomas doubts he would ever be able to service clients as efficiently.
Thomas attributes his company’s success to a loyal base of clientele, word of mouth and, the internet. After opening NewCoast Painting, Thomas created social media accounts on twitter, Facebook, and Instagram. Thomas would eventually observe an uptick in his businesses’ acquired projects.
Leading into concerns moving forward with his business Thomas is happily optimistic. “When looking ahead to the future, it is best to keep an open mind, take things one step at a time and enjoy the journey.” Thomas is hopeful that his business will continue to grow as it has the past year but in the mean time there is plenty of work to be done.