Get to know Your Local Coffee Shop- An interview with Restoration Coffee Owner Matt Wood

SOUTH SHORE BUSINESS REVIEW - restoration coffee menu items

Author: Tracy Trotto, BSU student

Question: So, let’s start with are you from this local area?
Answer: My family and my wife’s family are all from East Bridgewater and they all have had businesses in town.

Q: Why did you start this line of business?
A: I started the business because I had been infatuated with coffee for years and tired of not having great coffee around this area. I had the opportunity to do it and I jumped on it and have been running since getting it started.

Q: When did this business start?
A: The business started just over 2 years ago, and it started as a mobile espresso cart popup in 2018.

Question: What has been the toughest thing when opening?
Answer: The toughest part of business has definitely been finding great locations and hiring the perfect staff. I know the area needs a great product like what we offer, and people have really been embracing the shop and wanting to be a part of it. 

Q: If you had to start over from day 1, what would you have done differently?
A: I am very happy with the steps I have taken since day 1. I am a researcher and I love to learn and over think things, so I really put the effort in before making any decisions with the business. I also have a fantastic wife to bounce ideas off of and she isn’t afraid to tell me if I’m being too crazy. 

Q: What is the toughest part about having a business in 2020?
A: The toughest part of business in 2020 is getting the chance to get people in the door. Everyone is in such a hurry and drive-thrus with bad coffee is easier than stopping and getting people out of their cars and into our shop. We will never have a drive thru and we have to put the effort in to get people to change the way they get coffee.  We pride ourselves with great food and drinks along with great attitudes and personalities and love forming relationships with customers.  

Q: If a customer was to choose between your business and 3 others just like it why would you suggest they at least give you a try first?  What makes you stand out?
A: When building a business, you can’t just do things ok you need to knock everything out of the park now a days. We have fantastic products. Fantastic employees. Fantastic branding and vibe.

Q: What is the number 1 way you currently bring in new customers?
A: Word of mouth is huge. Yes you can make your online presents looks amazing but without someone coming in and experiencing it and telling their friends and family then you are just pretty pictures.  

Q: Has internet technology (website, online ads, social media, etc) played a big part in your growth and making your company more successful?
A: We use Instagram more than any other social media. We try to show what its like inside the shops and the personality of the employees. 

Q: Do you feel that internet technology could play a bigger role in your business if you had the
right tools?
A: Internet technology for sure could play a bigger role and 2020 will the year for that to present to get bigger. 

Q: If you had to look 5 months to a year into the future, where would like to see your business be?
A: In 6 months I hope to be opening a 3rd shop. 

Visit Restoration Coffee at 412 Bedford Street, East Bridgewater, MA

Contact them via:
Facebook: @RestorationcoffeeWhitman
Instagram: restorationcoffee