Author: Andrew Wheeler, BSU student
Silver Fern Landscaping is a family-owned business that focuses on landscape design and property maintenance and is located in Norwell, Massachusetts. Currently operated by Luke Keene, who is a Certified Concrete Paver Installer, he has been associated with his family’s business for many years. Luke is originally from Burlington, Vermont but moved to the South Shore area when he was 16 years old. His father was the original owner of the business and Luke paved his first driveway in his early teen years. Upon that first experience, it was then that he discovered he had a natural skillset for landscaping as his father had. About ten years ago, Luke “went all in” on the business and has been delving deeper into the business world ever since.
When talking to Luke, I asked him why he wanted to continue the business and he replied saying that he loved the design and installation process. He also loved creating spaces for families and creating lasting memories for them. Looking back, one thing Luke would have done differently when starting is go to school for business and work at a nursery. When talking to him, he was adamant about the importance of education whether it be for himself or investing in his employees and making the business better. In the very short time talking to him, it is obvious that Luke is a people person and cares deeply about the success of everyone involved.
The pandemic has affected every business imaginable in some form or another. For Silver Fern Landscaping, however, it has actually helped them in a positive way. People have been moving out of the city and closer to the surrounding area of the South Shore. Properties that have just been sold may need some extra work so landscaping companies are in high demand. One of the biggest challenges of running a business during this time is following the protocols delivered by health professionals. Those working at Silver Fern Landscaping put extra emphasis on being respectful by wearing masks and being knowledgeable of each situation. That is one prominent characteristic that sets their business apart from others. It is a major priority to them that they have top of the line business etiquette that includes quality customer service. Luke makes a conscious effort to return calls the same day. Over the next six months to a year, he is looking to expand the business by making more hires and moving towards more of an organic line of work such as working with less chemicals.
Technology has attributed greatly to Silver Fern Landscaping’s success and growth as well. Everything from social media awareness to the design process utilizes modern technology. Luke and his team use blueprints when bringing their client’s ideas to life. With modern advancements, these blueprint designs are now able to be shared with everyone involved making for a more efficient experience. They can market themselves through social media and connect with more people. Luke also mentioned that he recently bought a GoPro to enhance the perspective for potential clients. The world is connected through a vast landscape of technology and this particular business takes full advantage.
Silver Fern Landscaping is a family-owned business focused on education and meeting the needs of their customers. Luke and his team will listen to your ideas and make your vision a reality. Those looking for quality property maintenance and landscape design should give them a call. You and your property will not be disappointed!