Author: Justine Baggia, BSU student
An interview with John D. Crowley, Owner of John D. Crowley Construction
Are you from this local area?
Yes, I’m from Pembroke originally.
Tell me your business. Why did you choose this line of business?
Honestly, it runs in my family. My father ran a construction company when I was growing up and I wanted to continue the line of business. I’ve been working in the construction field for over a decade now and I couldn’t imagine myself in any other line of work.
When did it start? What year?
2019 is when I initially started the company.
What was it that made you want to start this business?
It’s a lucrative trade. I was able to develop the skills I had learned into a business that has a consistent demand.
What was the toughest thing you went through when opening? What inspired you to keep going as you were getting the business off the ground?
COVID was definitely the toughest thing we went through upon opening, as I’m sure it was for many local companies. What kept me going was the fear of failure, I didn’t want to give up on my dream because of any difficulty I knew I could overcome in time.
If you had to start over from day 1 what would you have done differently?
If I had to start over, I would’ve put more time and money into the company’s advertising. It was a trial-and-error experience that I feel would’ve made the biggest difference for the company had it been more evolved in the beginning.
What was your most difficult challenge?
To go along with the advertising topic, my biggest challenge was getting my name out there. You can produce the highest quality results, but you still need to get your name out there to acquire more customers.
If a customer was to choose between your business and 3 others just like it, why would you suggest they at least give you a try first? What makes you stand out?
I would say what makes the company stand out is the quality and craftsmanship of our work. I’d say we go beyond our competitors to give each customer the best possible result for whatever project they’ve hired us for.
What is the number one way you currently bring in new customers?
Facebook is currently our number one way of bringing in new customers.
Has internet technology played a big part in making your company more successful?
Absolutely. The internet makes up about 40% of the estimates we get. It has made it easier for people to refer to reviews left by prior customers and see if we’re the best candidate for the project they need done.
Do you feel that internet technology could play a bigger part in your role in your business if you had the right tools?
Yes, definitely. I believe that the internet is the biggest form of advertisement, not only for my own company, but for most companies in the world today. If I had the correct tools to optimize the potential of the internet’s role in the company, I believe it would make a substantial difference in how many people viewed our content and therefore, how many new customers we could reach.
If you had to look 6 months to a year into the future where would you like to see your business be? Would you like to increase/decrease?
I’d like to increase the company and have multiple crews available so we can take on a number of projects at once. Because my role is so hands-on right now, I’m submerged into every project we do so fully. Eventually I’d like to take on more of a managerial role so that I can oversee all my projects while having separate crews working simultaneously.