Author: Lelandra Borges, BSU student
An interview with Kayla Danh, owner of Nails and Spa Club in Bridgewater, MA:
Tell me about your Business. Why did you choose this line of business?
The salon is a full service salon that provides services including manicures and pedicures, dermatological facials, waxing, eyelash extensions and lastly, eyelash lifting and tinting. I chose this line of business because I am experienced in all of the services that we provide at the salon.
When did it start? What year?
The very first salon that my sister, Hanna, and I owned was located in downtown Boston. The address for that salon was 44 Winter Street in Boston, MA. My sister and I both opened the salon in 2004 and ran the business for four years until someone bought it from us. Our current salon, Nails & Spa Club, has been open for business for ten years now.
What was it that made you want to start this business?
This business has such a high demand for all of the services that we offer, especially nails and waxing. I also have great skills when it comes to all of the services that we provide at our salon.
What was the toughest thing you went through when opening? What inspired you to keep going as you were getting the business off the ground?
Well, all businesses have their obstacles. The toughest part would have been finding employees who could perfect the services we offer, as well as managing the salon all together. When our first salon was open, we did not have much experience in our field, including our employees. Which is why we had someone buy the salon from us. What inspired me to keep the business running was the passion I had for business. I love doing my job. I love making my clients feel beautiful and satisfied when I have done their nails.
If you had to start over from day 1 what would you have done differently? Or what was your most difficult challenge?
From day 1, the architect, management and marketing of the salon could have all gone differently for sure. Different rooms amongst the salon including the break, waxing and cleaning rooms could have all been arranged differently. I am in the process of updating new software around the receptionist area. This way we can upload client databases including their favorite nail color and services to run the business more efficiently.
What is the toughest part about having a business in 2020?
First and foremost, Covid-19. Due to the coronavirus, we did have to shorten some of our hours at the salon.
If a customer was to choose between your business and three others just like it why would you suggest they at least give you a try first? What makes you stand out?
Well, our staff cares about the customers’ health which is why we keep a clean and organized salon. We thoroughly sanitize all of our tools and furniture. Our venting system constantly circulates fresh air throughout the salon for the health of our clients and employees. With Covid-19, we take the cleanliness of the salon much into consideration as it is our number one concern when it comes to our customers’ needs. All of these features set us apart from many salons which is why people should give our salon a try first.
What is the number 1 way you currently bring in new customers?
The number 1 way that we currently bring in new customers are client referrals and our social media account pages. I make it a habit to upload new content for our clients on the salon’s Facebook and Instagram pages. This way clients are up to date with our services, or any important announcements.
Has internet technology (website, online ads, social media, etc) played a big part in your growth and making your company more successful?
I try to be as active as I can be on the salons’ social media websites. Google has played a big part in the growth of our business as clients can leave reviews of their experience at our salon.
Do you feel that internet technology could play a bigger role in your business if you had the right tools?
Yes, as I try to be as active as possible on our social media sites.
If you had to look 6 months to a year into the future where would you like to see your business be?
Hopefully Covid-19 is over sooner than later so our business can go back to normal. Hopefully my business will have new faces of new customers once everything has gone back to normal.
Increase or decrease, step away and be more a manager, passive owner? Why?
As the manager/owner/boss of the salon, I could easily say that I am overworked. I rarely have any days off. Even when I do have some days off I am at home ordering supplies for the salon and running errands. I want to try and find a balance between managing the salon and having a few days to myself, but it is not as easy as it looks.