Author: Sarah Weber, BSU student
I had the opportunity to Interview Jennifer Weber, an owner of a small business called Seaside Child Care Center. Her business is located in Marshfield, Massachusetts, and it provides childcare for young children. Jennifer has always loved working with children and being a part of their learning experiences. After many years of childcare experience, she decided to start her own business. It is inspiring to see the passion she holds for this job, and the well-being of the children. She provides services for each child to help them with their learning experiences, while finding intriguing ways for them to learn.
Tell me about your business and why did you choose this line of business?
My business provides childcare for infants through pre-kindergarten. I wanted to be able to make a difference for children at such a young age. I had worked in childcare for seven years, and knew it was time to start my own business.
When did it start? What Year?
It opened four years ago in February 2017.
What was it that made you want to start this business?
I chose to start my business because I was pregnant, so the timing was perfect! I was able to take care of my daughter, while hopefully changing the lives of many children.
What was the toughest thing you went through when opening? What inspired you to keep going?
The most challenging thing I went through when opening was getting my licenses. The process to obtain your license switched right when I was in the middle of it. I was having to complete papers again and again because they kept losing them. It was going to take me a while, but it was going to be worth it in the end.
If you had to start over from day 1 what would you have done differently?
If I had to start over from scratch, I think I would like to know more about the business aspect of things. From the beginning, I was constantly learning new things about my business as time went on.
What is the toughest part about having a business in 2020?
Well, with COVID being around, I would say that was one of the most difficult challenges I had to face. In the beginning, I did not know the regulations and rules. One difficult part was to know if we were essential and could reopen. However, with the help of reaching out to others, we were able to manage. My business now follows COVID regulations regarding child(ren) and their family members. I find it extremely important that everyone remains safe.
If a customer was to choose between your business and 3 others just like it, why would you suggest they at least give you a try ﬁrst?
My suggestion to each parent would be that I am willing to provide for their kids to the full extent. We teach each child independence and social skills. Before COVID, we would have different lesson plans in place including special guests from music teachers, art lessons, and so forth. I am hoping things will turn around soon, so we can get this back.
What is the number 1 way you currently bring in new customers?
Through word of mouth and Facebook.
Has internet technology played a big part in the growth of your company?
Yes, I would say the internet has played a major role in my business. Nowadays, you cannot print anything out, like in newspapers, because no one reads them. Having my business on social media allows parents to learn about my business.
Do you feel that internet technology could play a bigger role in your business if you had the
Personally, I do not. I am proud of how I was able to get my business up and running.
If you had to look 6 months to a year into the future where would you like to see your business be?
Owning a center, I am starting to get more kids each year. With this growth of my business, it would be nice to have a place with more room for incoming children.