Author: Victor Gordon, BSU student
In the heart of the city of Brockton, located on Torrey Street, at the center of Shaw’s Plaza, is where you will find Breath of Life Chiropractic & Wellness. It is conveniently located near multiple businesses in the area, and quite accessible to all public transportations. Appointments hours are flexible which are a very convenient feature for patients who tend to seek treatment at their preferred schedule. As you are entering the office, you sense a very warmth and pleasant atmosphere welcoming you. Always kindly greeted by the office assistant, and the décor of the waiting area, simple, and yet sophisticated, put you at ease.
During the interview, I asked Dr. Ultimo a series of questions pertaining to the business, its inception, and particularly how the Coronavirus pandemic has affected its operations among other things. Here’s what he had to say:
So, let’s start with are you from this local area?
Yes, I am a resident of Brockton. Ever since I immigrated in the U.S., Brockton has been my home.
Tell me about your business, why did you choose this line of business?
It is a chiropractic practice where we treat muscular skeletal injuries, sport, work, and auto related injuries. We specialize in treating low back pain, headaches, shoulder, elbow, wrist, hip, knee, ankle, chronic pain, whiplash, and sciatica.
I always wanted to become a chiropractor and this business is aligned with my profession. It is very rewarding in the sense that it presents the possibility of helping people getting better with their situations.
When did you start your business?
We started in May 2016, roughly about 5 years ago.
What was it that made you want to start this business?
As I stated earlier, I always wanted to become a chiropractor. As a young kid, I was often curious about the functionality of the human skeleton. That curiosity intensifies as I got older and having experienced pain myself. All that combined, prompted me into becoming a chiropractor, and having this business.
What was the toughest thing you went through opening?
The toughest thing was uncertainty, not knowing if the business will pick up right after its opening. I questioned myself as to whether the clients will be committed to their treatments and follow-ups.
What inspired you to keep going as you were getting the business off the ground?
I was fortunate enough. As soon as I open the business, I had patients waited to get treated. That kind of alleviate my worries.
If you had to start over from day 1, what would you have done differently?
I don’t really know because everything went quite as plan. Before I had my business, I worked as a chiropractor in a different practice and I had a lot of patients that were obviously happy with my treatment. Let’s just say, I had a lot of followers who wanted to continue their treatments under my care and supervision.
What was your most difficult challenge?
My most difficult challenge was attracting new patients. As you started a business and competition is fierce, you need to market yourself accordingly thru different mediums. I was able to stay afloat thru personal references.
What is the toughest part about having a business in 2020?
In the mist of the pandemic, the toughest part was commitment. On both sides, we want to be very committed, by the same token, we also have to adhere to the CDC guidelines. That said, we can’t really keep a constant flow of patients.
If a customer was to choose between your business and three others just like it, why would you suggest they at least give you a first try? What makes you stand out?
As I said earlier, the business constantly grows thru personal reference and repeat business. I provide great care to our patients, our location is very accessible to public transportation, we are well-equipped, the place looks really nice and inviting.
Has internet technology (website, online ads, social media, etc.) played a big part in your growth and making your company more successful?
I really haven’t got into social media that much. However, a considerable number of my patients took the liberty of promoting the business in their Facebook page on my behalf and I am grateful for that. I must say I am a bit old-fashioned, but lately, I’ve been thinking about taking the leap into technology to stay competitive.
If you had to look six months to a year into the future, where would you like to see your business be?
Looking into the future, I’d like to see the business growing and expanded to other locations. I think it would be a tremendous advantage to the community and society as a whole.