Author: Justine Baggia, BSU student
J4 LLC is a roofing company that has operated in Massachusetts since 2000. The owner, Joel Baggia, has been running the company since the very beginning. In a recent interview done with Joel, I received insight into how the business has maintained successful throughout the years:
Are you from this local area?
Yes, I grew up in East Bridgewater and I still live in the South Shore.
Why did you choose this line of business?
I chose roofing because I was able to be self-employed, which was always a goal of mine, and I had previous experience in the home improvement field. The profit potential in roofing was what made me focus in on starting a business in this specific field, though.
What was the toughest thing you went through when opening? What inspired you to keep going as you were getting the business off the ground?
I’d say marketing was the hardest part when first starting. Trying to reach new customers from different areas was the biggest challenge, but when you’re putting out high quality work, word of mouth is very beneficial. Happy customers are obviously more likely to refer you to their friends, family, and neighbors, so making sure the customers are pleased with the process and the final result is important.
What is the toughest part about having a business in 2020?
Licensing and paperwork are definitely the toughest parts when it comes running a business in the construction field. I had to receive my construction supervisor license and home improvement contractor license in order to operate, and the paperwork to ensure everything is running smoothly is nearly endless.
If a customer was to choose between your business and 3 others just like it, why would you suggest they gives yours a try first? What makes you stand out?
The speed that my crew works at definitely makes us stand out. We can produce high quality results at a pace that makes our customers happy. My roofers work very hard and the overall efficiency and reliability is what I believe definitely sets us apart from other companies.
What is the number one way you currently bring in new customers?
Do you believe internet technology has played a big part in your growth and making the company more successful?
Absolutely. It helps to reach new customers quicker and increases our referrals.
If you had to look 6 months into the future, where would you like to see your business be?
I definitely would like to remain hands-on with the projects and continue to grow my company.